Great social media read - The New Community Rules: Marketing on the Social Web

I just finished reading The New Community Rules: Marketing on the Social Web by Tamar Weinberg. It's just been released so it is hot off the presses, which is exactly what you need when it comes to social media.  It is very difficult to write a book on a medium that is moving like a bullet train! 

I often read these books as an audit for my clients and readers, always searching for good books to recommend.  There are no experts and every book (or e-book) will always offer at least one nugget to add to your understanding, capabilities or strategy plans.

This book is well written and comprehensive with a very conversational manner, making the exploration of topics such as blogging/micro-blogging, reputation management, and rich media digestible.  Tamar gives you a good foundation in terms of providing a background on social media before she dives into the key element which often get missed in the rush to get into social media: goal setting.

She then leads you through the appropriate actions to get started. By covering these three topics before even going into the specific platforms, she provides you the tools you will need to succeed in marketing to the social community.

There are wonderful case studies throughout the book that illustrate which interesting and inspiring.

I highly recommend this book. In fact, I have purchased a second copy to give away to one lucky reader!  Just leave me a comment telling me what the last book you read on social media was, or if you have never read a book on social media, why this one appeals to you.  I will use a randomizer to select a winner at the end of this week, Friday, August 14th.  So please make your comment before 11:30 p.m. (PST)

And if you don't get selected, buy the book anyway!

Disclosure: the links are Amazon affiliate links